How to Prepare Your Brewery for Black Friday

on Nov 19, 2018 Mary Brettmann

In early November I was surprised at the amount of Christmas decorations everywhere. I even saw a mall Christmas tree one week before Halloween! Despite the hectic feel and busyness of the season, it is still one of my favorite times of year. Most everyone is in a good mood and Christmas day is such a peaceful day. That got me thinking about breweries and how they can best navigate through the holiday season sanely and profitably.

The Overnight Switch From Glass to Cans in Craft Brewing

on Nov 12, 2018 Mary Brettmann

I'm starting a new series on my blog called View From the Trenches. It will be more journal-like in that I will share personal thoughts and observations from the field and discuss cultural shifts and trends.

What Brewers Should Know About the New Ekos Batch Process Update

on Oct 15, 2018 Mary Brettmann

If you are in the brewing industry you are likely familiar with Ekos, a craft business management software. Ekos has been working on their programming for the batch process for a long time. I first got a sneak peek at last year’s user conference. Over the summer, I received an email from Ekos telling me to prepare for the new batch process. They made a two-minute video which summarizes the steps that brewery owners need to take. I highly recommend that you watch the Ekos video and review the enhanced batch process page on the help portal. They have spent a lot of time creating articles explaining the changes to the system.

Key Findings from 2017 EKS&H Craft Brewery Financial Benchmarking Study

on Oct 4, 2018 Mary Brettmann

Whenever you sit down to review your financials a thought often comes to mind…how are we doing compared to other breweries? Are we as efficient as everyone else? Is anyone else making any money? Those answers are tough to come by….most craft breweries are privately owned, so we can not go to the stock market to see how our industry is doing. There is the BA benchmark study (more on that in a later post). So we need to rely on any benchmarking data that we can get our hands on.

The Brewery CFO Pre-workshop Q&A - Part 2

on Sep 26, 2018 Mary Brettmann

Continuing from Part 1, this post contains questions asked of me during the 2018 Brewery Accelerator Workshop in San Diego, California, followed by my answers.

The Brewery CFO Pre-workshop Q&A - Part 1

on Sep 17, 2018 Mary Brettmann

This post contains questions asked of me during the 2018 Brewery Accelerator Workshop in San Diego, California, followed by my answers.

How to Read Your Brewery's Balance Sheet

on Aug 13, 2018 Mary Brettmann
Your brewery’s balance sheet is a snapshot of who your business is at a certain point in time. Understanding how it's connected to your income statement and other financials can provide you with incredible insights into how your brewery is performing and how it can improve its overall efficiency. Knowing what your brewery has and what you owe is essential to maintaining a balanced and healthy business. 

Hidden Gems in the July/August 2018 Edition of The New Brewer Magazine

on Aug 8, 2018 Mary Brettmann

I received the July/August edition of The New Brewer magazine in my mailbox last week. I know that it’s the “technical brewing issue”, so why should business types be interested in the contents of this edition? I found two articles hidden inside all of the technical speak that are worth taking a look at:

More Women Are Drinking Craft Beer–Are You Considering This in Your Brewery Operations?

on Aug 3, 2018 Mary Brettmann

In June 2018, Dr. Bart Watson, Chief Economist for the Brewer’s Association, shared an article about the changing demographics around craft drinkers. The percentage of craft beer drinkers has historically been weighted on the side of males, however stats from Nielsen are revealing a small but significant shift. In 2018, when looking at craft drinkers who enjoyed brews ‘at least several times a year’, 31.5% are female while 68.5% are male (source: Nielsen Harris on Demand).That’s an increase in females by 2% from 2015.

How to Make Better Business Decisions Using U.S. Brewery Density Stats

on Jun 18, 2018 Mary Brettmann

Lately, it seems that everyone is talking about the slowdown in craft beer. The areas open to new breweries are shrinking on a daily basis. The greater number of breweries in a given area, the harder it is to standout in the crowd. Taproom patrons are happy, but wholesale sales begin to stagnate. With the increasing number of choices, it is hard to maintain sales much less grow sales.